Selling

Selling your home with Deborah Winer Homes

We price your home from what similar homes near you have actually sold for, prepare it with you (including complimentary staging at our cost), market it to as many serious buyers as possible, and negotiate every term, not just the price. We sell homes in Thornhill and across Toronto and the GTA. Start with a free, no-obligation pricing report, or read the full marketing plan.

Get my pricing report Talk to Deborah and Jamie

A modern brick and stone two-storey home with a double garage

1. The listing agreement

The listing agreement is the contract between you and our brokerage. It should clearly set out both sides' rights and obligations, and describe your property accurately. It covers:

Our compensation and the term of the agreement.
The list price.
Mortgage details: balance, payments and maturity date.
An accurate description of the property.
Annual property taxes.
Any easements, rights of way, liens or charges on title.

We will also talk about disclosure. Sellers must not hide material facts that could affect a buyer's decision or the price, and many post-sale disputes come from defects that were not disclosed. Being open up front protects you.

2. Setting the price

You probably have a number in mind. A professional opinion protects you from both mistakes: priced too high, a home sits and goes stale; priced too low, you give away part of your investment.

We compare your home with similar homes that have recently sold near you and with the listings you will actually compete against, then recommend a price and a strategy (list and sell, or hold offers to a set date). We prepare every pricing report ourselves, never with an automated estimate. Request yours here.

3. Preparing the home

Deborah is known for being hands on, and our reviews say so: decluttering, clean-ups before showings, recommendations for trades, and arranging the stager. Through our staging partner and our own in-house inventory of decor and furniture, staging is complimentary for our listing clients. We cover the cost. More on that on our staging page.

4. Marketing the listing

Your listing goes on the MLS® System, so every agent in the board can find it and bring buyers, and out across dozens of websites. Around that we add professional photography, a cinematic walk-through video, a 3D Matterport tour, a custom property website, social media with a combined reach of over 10,000 people a week, a Just Listed postcard to 5,000 homes nearby, and weekly open houses. The whole list is on our marketing page.

Open houses come in two kinds: an agents' open house for other REALTORS®, and public open houses anyone can walk into. We host both, and follow up on every visit.

5. While you are on the market

When a home is slow to sell, it is almost always location, condition or price. You cannot move the house, but you can improve its condition and adjust the price. While you are listed we keep you informed on:

The number of showings.
Feedback from every showing.
What is happening in the market.
How your home compares with the competition.

6. Offers and closing

An offer sets out the buyer's price, their conditions, the closing date and when the offer expires, and comes with a deposit. You can accept, reject or sign back with a counter-offer, and the two sides may go back and forth until the terms are agreed. Once everyone has signed and the conditions are met, it is binding, so you should understand every term. Your lawyer can review it before you sign.

Before closing a buyer may ask for a current survey, title documents, and access for a home inspection or appraisal. Your lawyer handles the adjustments for prepaid property tax and utilities, pays out your mortgage, and releases the proceeds to you.

Selling a parent's home or downsizing? Deborah is a Seniors Real Estate Specialist, and many of our reviews come from families in exactly that situation. See how we help seniors and their families.

Google reviews

In our clients' own words.

Austin Hung

Deborah and Jamie went above and beyond in helping us buy a home and also stage and sell our previous one. They have a strong grasp of the market and their instincts were spot on - they suggested selling sooner rather than later, and the market has only gone down since we sold. Their staging was top notch as well, they have a wealth of contacts for various excelelnt trades people. They were even able to help get our driveway plowed after a huge snowstorm right before an open house! We definitely recommend Deborah Winer Homes.

Stephanie Shefler

I bought my condo with Deb in 2019 and sold the same unit with Deb and Jamie in June 2024, and both experiences were excellent. Deb and Jamie are incredibly hard working, knowledgeable, detail-oriented and hands on. Their efforts - especially during the staging, marketing and negotiation - helped me get a great deal as a buyer and an even better price as a seller. I’d recommend Deb and Jamie to anyone looking for a realtor and will work with them again when I buy my next place. Thank you, Deb and Jamie!!

Jeff

We were completely satisfied with the outstanding work that Deborah Winer did for us on the sale of our Thornhill home. She was able to help us navigate the entire process from beginning to end, including expert advice and guidance by connecting us to a professional staging company, a mover, a lawyer, and an independent inspector. She is well-connected to many trades should they be required. Her attention to detail and savvy digital and print marketing skills helped get our home excellent exposure. Deborah went far and above the call of duty many times throughout the process and responded to our questions in a very timely manner. We would highly recommend Deborah Winer to anyone seeking to sell their home.

Wendy

When we decided to sell our house, the market was slowing and we knew we were in for a challenge. Deborah had recently sold a house on our street so we contacted her. We didn’t know Deborah and Jamie were a team, and what an incredible team they are! They are professional, polite, calm, and go above and beyond. Deborah even arranged for us to access internet services at an associate ReMax office while the country was experiencing telecom outages. We have never seen people work so tirelessly to make the impossible happen! Thank you, Deborah and Jamie!

Read every review

Questions

Asked and answered.

Is the staging really free?

Yes, for our listing clients. Working with our staging partner and our own in-house inventory of decor and furniture, we cover the cost of staging because we believe it helps homes sell faster and for more. We will talk about what your home needs at the first visit.

Should we hold offers to a set date or take them as they come?

It depends on your home, your price and how many similar homes are on the market. An offer date can create competition when demand is strong; listing to sell right away can work better in a slower market. We look at your street and the current listings before recommending either.

Do we need to renovate before selling?

Rarely. Decluttering, a deep clean, small repairs, paint where needed and good staging usually return far more than a renovation. We will walk through the house with you and tell you what is worth doing.

Can you help us buy our next home at the same time?

Yes, and several of our reviewers did exactly that. We plan the timing of both sides together so your closing dates line up, and we talk through options such as a condition on the sale of your home.

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Where to next

7646 Yonge Street

Thinking about selling?

Start with a free pricing report. No obligation to sell, and no automated estimate: we prepare it ourselves.

Get my pricing report Send us a message

Call Deborah, Broker416-885-0953 Call Jamie, Sales Representative647-881-5990