Marketing

Put your best foot forward: our marketing plan

We are full-service REALTORS® who go above and beyond to present your property in the best possible light, to the most people. Every listing gets the same comprehensive plan, produced with our in-house marketing and media team and backed by RE/MAX Realtron. Here is exactly what that includes.

A professionally photographed living room with tall windows and a cream sofa

How your home is presented

Buyers decide from their phones whether to book a showing, so the presentation has to be excellent.

  • High-quality professional photography.
  • A full-length cinematic walk-through video, with drone footage where it suits the property.
  • A 3D Matterport virtual tour.
  • Full staging services, complimentary for our listing clients, using our staging partner and our own in-house inventory of decor and furniture (see staging).
  • A custom property website for the listing (one example: 335springgate.ca).
  • An MLS® listing with a professionally written description.
  • A high-quality brochure and feature sheet.

Where buyers will see it

Your home is shared across dozens of websites, including deborahwinerhomes.com, realtor.ca, remax.ca, global.remax.com and, where applicable, remax.ca/luxury.

  • A full range of organic social media content (Instagram, Facebook, TikTok, Reels and LinkedIn), posted to Deborah's and Jamie's accounts with a combined reach of over 10,000 people per week.
  • Paid social media ad campaigns.
  • "Listing Thursdays" with RE/MAX Realtron, where the brokerage shares our listings with its wider audience.
  • A Coming Soon or Just Listed postcard sent to 5,000 homes in your area.
  • An introduction to the 1,000+ top-producing, full-time agents at RE/MAX Realtron through the brokerage's internal messaging platforms.

Showings, open houses and follow-up

Marketing only works if every interested buyer can actually get in the door.

  • Weekly open houses.
  • RE/MAX Realtron's 24/7 appointment desk: buyers and their agents always reach a live administrator, so no enquiry is missed.
  • Safe showings with electronic lockboxes.
  • Feedback from every showing, passed on to you.

We also use Realtron Accelerate for photography and complete marketing support, and we are proud of the brokerage's Miracle Home program, which gives back to the community.

Why it matters

More qualified buyers seeing a well-presented home is how you get the best price and terms. The plan is the same whether you are selling a condo on Promenade Circle or a family home in Royal Orchard. Want to know what it could do for your home? Start with a free pricing report or read how we approach selling.

Google reviews

In our clients' own words.

Jeff

We were completely satisfied with the outstanding work that Deborah Winer did for us on the sale of our Thornhill home. She was able to help us navigate the entire process from beginning to end, including expert advice and guidance by connecting us to a professional staging company, a mover, a lawyer, and an independent inspector. She is well-connected to many trades should they be required. Her attention to detail and savvy digital and print marketing skills helped get our home excellent exposure. Deborah went far and above the call of duty many times throughout the process and responded to our questions in a very timely manner. We would highly recommend Deborah Winer to anyone seeking to sell their home.

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Stephanie Shefler

I bought my condo with Deb in 2019 and sold the same unit with Deb and Jamie in June 2024, and both experiences were excellent. Deb and Jamie are incredibly hard working, knowledgeable, detail-oriented and hands on. Their efforts - especially during the staging, marketing and negotiation - helped me get a great deal as a buyer and an even better price as a seller. I’d recommend Deb and Jamie to anyone looking for a realtor and will work with them again when I buy my next place. Thank you, Deb and Jamie!!

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April Young

What is an agent? When we started our journey I thought I knew that answer. After purchasing numerous homes my husband and I felt we were ‘experts’. We had a handful of agents throughout the years and were very lucky with each of them. When we were selling, they each came through with a good price and we never lost a bidding war on a house we loved. They were all kind, professional, smart and motivated…And then we hired Debby. When we asked Debby to put our house up for sale she went all out. As I am now aware, that’s the only speed she knows. It started with the professional photos, then the continuous open houses and showings. All great…all expected, but then the unexpected. Unexpectedly…I needed to take our house off the market. Unexpectedly…the disappointment, frustration and anger I was anticipating from Debby never came. Unexpectedly…the anxiety I had for undoing everything that was already done was melted away with Debby’s calm, understanding and “let’s get it done” approach . A year later we needed to sell again as I was offered a job that came with a house. Debbie took us back on with the same enthusiasm as she had the first time around. She sold the house for the exact amount that we wanted and then wished us well in our new house. Unfortunately the job wasn’t what it turned out to be and my family found itself with no place to live...and then my father died. I was very sad and confused as to where to live. I said to Debby that I needed to be in the most beautiful, tranquil place possible while I mourn. I asked for a rental while we figured out where we want to buy next. Debby found us a beautiful 3 bedroom bungalow on Lake Wilcox in Richmond Hill complete with ducks that came up to our back door and a campfire pit on the shoreline . We knew this place would be temporary but it was so amazing that we were in no rush to leave. So then Debby received her next challenge. I said to her that I would not leave unless she could top the “Lake House”. We handed her a list made up of all four of our wishes for a dream home. It was September and my goal was to be in our permanent home by the next school year. We ended up seeing over 40 houses…from Richmond Hill to Newmarket…from Old Thornhill to Aurora…from Whitchurch–Stouffville to Unionville…from Mussleman Lake to Preston Lake to Lake Willcox. When Debby said she’s a relocation specialist she’s not kidding. For a family that has never ventured more than a few blocks from Bathurst Street we needed her guidance. From Architecture to water systems to schools to tennis courts to communities, Debby had the whole picture for each neighbourhood she introduced us to. Debby picked me up with a smile on her face each and every time and never let on that she may be overwhelmed by our unattainable list. She kept our dream alive and let us be the ones to modify or compromise. Debby was always booking the next showing before the door was even closed on the last house. “The patience of a saint” I would say time and time again! Then the fateful day happened. Debby suggested Markham Village end it was there at that house number three was it! Debby took us through both the saddest and most stressful year of our lives. She helped turn lemons into lemonade and for that we will be forever grateful. An agent sometimes needs to be more than professional, smart and motivated. They may also need to be a confidant, shoulder to cry on, a rock in your storm, a therapist, a cheerleader, all the while having the patience of a saint. Our agent was an angel when that’s exactly what we needed. I will recommend Debby to anyone who will listen. April

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Questions

Asked and answered.

Does every listing get the full plan?

Yes. The plan on this page is what we do for our listings. Drone footage and remax.ca/luxury placement are used where they suit the property.

Who produces the photos and video?

Our in-house marketing and media team, with support from RE/MAX Realtron's Realtron Accelerate program. Deborah also ran a photography business for over 25 years before real estate, so she has strong opinions about how a home should look on camera.

What is Listing Thursdays?

A RE/MAX Realtron program in which the brokerage shares its agents' new listings with its wider audience each Thursday. It puts your home in front of people who follow the brokerage, not only our own followers.

Will you hold open houses every weekend?

Weekly open houses are part of the plan. We agree the schedule with you so it fits your family, and private showings are booked around the clock through the brokerage's 24/7 appointment desk.

7646 Yonge Street

See what the plan could do for your home

Book a walk-through and a free pricing report. We will show you exactly how we would market your home.